The Color of Desire

How a Red Bird Revolutionized Sexual Selection Science

When Dr. Geoffrey E. Hill received the 2014 William Brewster Memorial Award, it crowned a decades-long investigation that answered one of evolution's most persistent questions: Why are some male birds so beautifully colored?

Explore the Discovery

Transforming Our Understanding of Sexual Selection

Through ingenious experiments with a common backyard bird, Dr. Geoffrey E. Hill transformed our understanding of sexual selection, animal signaling, and the evolution of beauty itself.

His research with the House Finch provided crucial evidence that female choice serves as a powerful evolutionary force, driving the development of extravagant male traits.

William Brewster Memorial Award 2014

Recognizing exceptional body of work on birds of the Western Hemisphere

The Prestigious Brewster Award

Ornithological Excellence

Presented annually by the American Ornithologists' Union, the William Brewster Memorial Award recognizes the most exceptional body of work on birds of the Western Hemisphere.

Dr. Geoffrey E. Hill

Professor of biological sciences at Auburn University, Hill received the 2014 Brewster Award for his decades-long investigation into why some male birds are so beautifully colored.

Evolutionary Questions

Hill's work answered one of evolution's most persistent questions through ingenious experiments with a common backyard bird, transforming our understanding of sexual selection.

The House Finch: An Unlikely Laboratory Subject

Natural Variation

Originally a desert species of the Southwest, House Finches had colonized eastern cities and become familiar backyard visitors. The males sported striking red coloration on their heads, throats, and chests, but with a crucial variation - some were vivid crimson while others appeared pale orange or yellowish.

Hill recognized this natural variation as the perfect natural experiment waiting to be explored.

Model System

Hill established what would become one of the model systems for studying female mate choice and sexual selection 1 .

His pioneering research demonstrated that the intensity of a male's red coloration directly predicted his mating success - females consistently preferred the reddest males available 1 .

Color Variation in Male House Finches
Dull Brown/Orange 15% chosen by females
Medium Red 35% chosen by females
Vibrant Crimson 50% chosen by females

Female mate choice relative to male plumage color based on Hill's research

The Carotenoid Puzzle: Diet, Color, and Health

The answer lay in carotenoids - organic pigments that finches cannot produce themselves but must obtain from their diet of berries, seeds, and fruits.

Hill hypothesized that only the highest quality males could secure sufficient carotenoid-rich food to produce vibrant plumage while also maintaining robust health.

He devised an elegant series of experiments using what colleagues termed "designer finches" - birds with carefully manipulated diets and plumage coloration 1 .

Carotenoid Function
  • Pigmentation for coloration
  • Immune system support
  • Antioxidant properties
  • Must be obtained from diet
Experimental Design of House Finch Carotenoid Supplementation Study
Group Dietary Carotenoids Number of Males Plumage Outcome
Control Group Natural levels 15 Pale red to orange
Low Supplement Moderately enhanced 15 Medium red
High Supplement Significantly enhanced 15 Vibrant crimson
Female Mate Choice Relative to Male Plumage Color
Honest Signaling

Hill's research demonstrated that carotenoid pigmentation functioned as an honest signal of male quality. Only robust, healthy males with efficient immune systems and superior foraging abilities could divert sufficient carotenoids to produce brilliant plumage, as these pigments are also critical for immune function 1 .

Hill's Nature paper on carotenoid-based plumage coloration became a classic in the field, cited hundreds of times and helping spawn an entire research area exploring the connections between pigmentation, immune function, and sexual selection 1 .

The Scientific Toolkit: Decoding Avian Color Signals

Plumage Color Analysis

Using spectrophotometry to quantitatively measure color intensity and hue, replacing subjective visual assessments with precise numerical data.

Dietary Manipulation

Carefully controlled diets with varying carotenoid supplements to establish cause-effect relationships between nutrition and coloration.

Immune Challenge Experiments

Introducing controlled immune challenges to assess how coloration predicted disease resistance capabilities.

Mate Choice Trials

Controlled behavioral observations where females could choose between males of different coloration in naturalistic settings.

This multifaceted approach allowed Hill to move beyond correlation to establish causation in the relationship between diet, color, and mating success.

The Legacy of a Scientific Journey

Broader Ornithological Impact

While Hill's work on House Finch coloration formed the core of his Brewster Award recognition, his scientific contributions extended far beyond this system.

  • Studies of Black-headed Grosbeaks and their reproductive success 1 8
  • Complementary work on Eastern Bluebirds and diverse Alabama bird species 1
  • Investigation of bird-biting mosquitoes and the arboviruses they transmit 1
  • Public understanding through popular books including "A Red Bird in a Brown Bag" and "National Geographic Bird Coloration" 1 5
  • Controversial work on the Ivory-billed Woodpecker 5
Research Impact Metrics

230+

Scientific Publications

11,000+

Citations

Geoffrey Hill's Major Research Contributions
Research Area Key Findings Significance
Sexual Selection Female mate choice drives evolution of male plumage Established mechanism behind ornamental traits
Carotenoid Coloration Color signals health and foraging ability Linked diet, immune function, and mating success
Plumage Biochemistry Identified specific carotenoids and metabolism Revealed physiological basis for color variation
Species Recognition How closely-related species maintain boundaries Informed understanding of speciation processes

Fundamental Shift in Understanding

The 2014 William Brewster Memorial Award recognized not just a single discovery, but a fundamental shift in how we understand the evolution of beauty in the animal kingdom.

Geoffrey Hill's work demonstrated that what we perceive as mere beauty actually represents a sophisticated communication system developed through millions of years of evolutionary pressure.

The brilliant red of a humble finch had illuminated fundamental truths about nature's most selective force - the color of desire.

References

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References